How Blueprint produced a 4,000 person conference in less than 3 months
Full service conference production & marketing
CLIENT
MIAMI NFT WEEK
SERVICES
GO-TO-MARKET STRATEGY
MEDIA RELATIONS
SPONSORSHIP SALES
PRODUCTION & PLANNING
THE CHALLENGE
Cement Miami’s position as the Web3 Capital of the World by producing the inaugural Miami NFT Week ’22 as the kickoff to a lineup of city-sanctioned Miami Tech Month conferences.
Billionaire Mark Cuban provided the keynote at Miami NFT Week
The Mission.
Miami has found its newfound position as the ‘Capital of Capital’ which has diversified the local economy exponentially luring top talent and attracting financial sector companies, venture capitalists and startups from major tech and financial hubs.
With the city’s momentum positioning it among the top growing cities, Miami NFT Week was commissioned as an opportunity to further attract industry and position the region among VCs, startups, creators and Web3 companies. It would also be the kickoff to the inaugural Miami Tech Month.
Blueprint’s data points
4,000+
in-person
attendees
attendees
3.1 m
millions in ad impressions
7 figure
sponsorship dollars Blueprint secured
3 days
high value Miami-centric production
The Results.
More than just a tech conference, Miami NFT Week is part of a greater economic development strategy to relocate high growth and emerging companies to the Miami market.
The Blueprint Creative team equipped the organizers with a rock solid go-to-market strategy that eventually yielded 7-figure sponsorships, national and international media coverage, and more than 4,000 in-person attendees and another 3,000 attending in the Metaverse.
The success of our work secured our position to produce an even bigger 2023 conference.
Multimedia Production
Miami NFT Week was a multimedia production of a 100,000 sq ft conference venue that included branding the entire venue facade, staging, sound and installation of conference branding and signage; design and set up of nearly 100 vendor booths; brokering and negotiating 7-figure sponsorships including two $250,000 title and presenting sponsors; vendor management; marketing and public relations; logistics management; celebrity outreach and speaker management; advertising and ticket sales.
We designed an interactive conference website to host ticketing, an interactive conference agenda and the virtual conference.
The entire 100,000 sq ft conference venue was rebranded with facade wrapping and signage installed.
University of Utah
Delivering enterprise-wide communications for the University system.
Interested in our Conference Planning work?
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