Tweetsgiving is a social media charity drive that mobilizes the Twitter community to Tweet their gratitude and fundraise for a specific social causes in a 48-hour time period. The following case study highlights a successful social media fundraising strategy that resulted in close to $11,000 raised in 48 hours to build a classroom in Tanzania.
The goal:
Raise $10,000 in 48 hours
Tactics:
- Asked twitterers to tweet their gratitude using the hashtag #tweetsgiving
- Multiple initiation points enlisted top Twitters, bloggers, and their existing communit
- Recognized those who donated over $100 with “Top Turkey†designatio
- Twitter campaign personally connected community to the theme of gratitude
- Went where supporters were
Results:
- Raised $11,000 in 48 hours
- 3,000 gratitude messages tweeted
- 1,337 new twitter followers
- Tweetsgiving top trending for 48 hours
- 15,830 page views from 7,563 visitors in 101 countries on website
- 107 press and blog mentions
