Category: Non-profits & Causes
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What President Obama’s Gay Marriage Support Teaches Non-profits About Messaging
For just a minute, let’s set aside our own personal views about the gay marriage debate and examine it from a messaging standpoint and how the same can be effective for how your non-profit mobilizes supporters towards a specific call to action. Timing…it’s all about timing. To the right people, with the right message, at…
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Non-profits Need to Learn When to Quit and When to Stick
I recently had a conversation with a frustrated non-profit founder…the kind of frustration where you’re stuck and don’t know what to do next and what went wrong. This non-profit was frustrated because their big, great idea for a cause campaign was failing big time — failing to pick up traction and buy-in from the media,…
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Is There An Art to Fundraising?
You’ve written what you believe to be the perfect appeal letter or email targeted to your donors. You’re sure that this time around your call to action will drive an influx of new donations and inspire passive donors to contribute to a specific giving campaign. So the letter is good to go and ready to…
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5 Ways Non-profits Can Use Pinterest
Tag me. Like it. Share it. Comment. Retweet. I admit. Social media can get quite cumbersome and overwhelming at the same time, especially for a non-profit who is already severely understaffed, overworked, and probably overlooked. And now you can add Pin It to your to do list. The new kid on the block is Pinterest,…
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How to Get the Most Out of a Digital Non-profit Fundraising Campaign
The end of the first quarter marks a time when non-profits begin to realize a noticeable decline in donations as many donors tend to give at the end of the year during the holidays. By March, non-profits start to feel pinched by their budgets and must depend on successive appeals to current donors while engaging…
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Social Causes That Get Twitter Right- Tweetsgiving Case Study
Tweetsgiving is a social media charity drive that mobilizes the Twitter community to Tweet their gratitude and fundraise for a specific social causes in a 48-hour time period. The following case study highlights a successful social media fundraising strategy that resulted in close to $11,000 raised in 48 hours to build a classroom in Tanzania.
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10 Reasons Your Non-profit Should Be Active on Twitter
It still amazes me how a large majority of non-profits are such laggards when it comes to marketing and especially with social media. I know that marketing budgets are especially tight these days, but that’s still no excuse why many organizations fail to create real social media engagement programs. We moderate a webinar for non-profits…
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How to Use Social Media to Fundraise, Recruit Volunteers, & Build Cause Awareness
Need to know exactly how to implement effective social media ideas for your non-profit or organization? Don’t know how to activate your online community to generate very specific goals? Need some real life ideas on how other non-profits use Twitter and Facebook for fundraising and volunteer recruitment? Need an overhaul of your online or social…
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A Case Study of How Nonprofits Are Using Social Media to Fundraise, Recruit Volunteers, & Build Cause Awareness
So you have a social media plan, right? Well, if your non-profit organization is like the majority of others, your greatest challenge probably has a lot to do with getting the most out of social media. More specifically, how do you use Facebook, Twitter, and the various other social media platforms to build cause awareness?…
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How to Use Social Media for Non-profit Success
Last week, I had the honor of being invited by the Associate Dean of the University of Miami’s School of Education to present a lesson before a Master’s Degree level Non-profit Management course for those either work within the non-profit sector, currently run an organization, or have an interest in starting a non-profit. Being the…