Category: Blog
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Our PR campaign secured a Food Network feature for our food festival client
We’re so excited about a big PR win for our client, the Miami Gardens Wine & Food Experience. Among other things, our biggest accomplishment was securing a Food Network feature on an upcoming show on food festivals.
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Michelle Bernstein & Chef Roble to add Culinary Diversity to Miami Gardens Wine & Food Experience
Three time’s the charm for the Miami Gardens Wine & Food Experience (MGWFE) with two culinary favorites – Michelle Bernstein and Chef Roble – coming together to headline and co-host this year’s foodie event on November 11.
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We’re the marketing & PR agency for the Grace Jamaican Jerk Festival
This must be the season of food festivals for the Blueprint Creative Group team. For the second time this month we’ve been secured to lead the marketing and promotions for another major food festival. This time it’s the original Grace Jamaican Jerk Festival in Ft. Lauderdale, which also hosts a festival in Washington, DC and…
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We’ve been secured to produce the Miami Gardens Wine & Food Experience
Every so often we’re secured to work with a project that tests what we’re made of, and the Miami Gardens Wine & Food Experience (MGWFE) is one of those tests. Blueprint Creative Group has been secured as the producer and marketing agency for the third annual MGWFE with one caveat – produce in three months…
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Jay Z’s 4:44 marketing is genius
It’s mysterious, bold without trying, disruptive, and with high visibility placement, including at Times Square and a commercial during Game 2 of the NBA Finals. The graphic is simple – a yellow background with the numbers 4:44 – but no explanation as to what, when, and why. The only clues are Jay Z and cameos…
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Food and travel collide in activations during South Beach Wine & Food Festival
The annual South Beach Wine & Food Festival attracts thousands of foodies for the weeklong food festival.
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What Do You Do When Your Non-profit’s Media Coverage Has Slowed Down?
Media Coverage Has Slowed Down…Now What? Here’s a few good ideas to keep the coverage coming. What happens when your non-profit has run out of “hard†news to tell and/or you’ve exhausted media coverage in your local area? You find creative ways to drum up some good PR and activate your community of supporters to…
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Case Study: AmeriCorps’ 20th Anniversary Rebranding Using Story-based Marketing
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Infographic: Five Signs that Indicate a Non-profit Needs a Rebranding
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