Blueprint Creative Group, a strategic communications agency known for delivering enterprise-wide communications to institutions and government entities, has been retained by the Opa-Locka Community Redevelopment Agency (OCRA) to reposition and brand the agency. OCRA sought to leverage the city’s position as an aviation and logistics hub and sought Blueprint Creative’s expertise to support its economic development marketing plan. The Opa-Locka Community Redevelopment Agency is charged with catalyzing growth within the city’s business corridor and transforming the community into a hub for innovation.

“Blueprint Creative Group has an extensive portfolio supporting economic development organizations and cities with repositioning strategies, market attraction and business promotion, and we’re excited to support the Opa-locka community in this work,” shares Fabiola Fleuranvil, CEO of Blueprint Creative Group. “Our team is committed to delivering a comprehensive marketing and communications program that will support the Opa-locka CRA in more deeply engaging residents and supporting the local business community as part of its strategic plan to attract aviation-sector businesses and investments.”

As part of the scope of work, Blueprint Creative Group will craft an overarching brand identity for OCRA and positioning the agency within the community and showcasing its role in creating a vibrant ecosystem. Opa-locka, with its strategic advantage as the hub for Miami’s executive airport, the Amazon facility and several other reputable logistics and aviation-sector businesses, anticipates that the new brand strategy will ultimately support OCRA’s regional and national focus to attract new businesses to the city.