Author: blueprintcreative
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Art Basel “Les Jacmeliens 2011” Exhibition Bridge to Haiti’s Art Revival
With the two year mark of the Haiti earthquake approaching, the tides are moving towards revitalization…through bricks, mortar, and even the culture of its people, undeniably Haiti’s greatest natural resource. While the focus up until now has been on building homes for people still living in the tent cities, Jacmel, often described as Haiti’s most…
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New PR Alliance Formed, Targets Florida’s Municipal, State Agencies
A group of Florida-based independent public relations, marketing communications, and digital engagement agencies have joined together to form a consortium known as the Florida Marketing & PR Alliance. United by strength, expertise, and approach, the winning combination allows alliance partners to create “win-win-win†situations for clients by bundling resources and competencies to offer statewide reach…
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A Case Study of How Nonprofits Are Using Social Media to Fundraise, Recruit Volunteers, & Build Cause Awareness
So you have a social media plan, right? Well, if your non-profit organization is like the majority of others, your greatest challenge probably has a lot to do with getting the most out of social media. More specifically, how do you use Facebook, Twitter, and the various other social media platforms to build cause awareness?…
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Why Your Press Release Doesn’t Get Noticed
The last thing a reporter/journalist needs is another press release and a poorly written one at that. From my guess and judging by the number of press releases I see published across news wires on a daily basis, my guestimate is that a journalist receives anywhere from 50-200 press releases in their inbox on any…
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How to Use Social Media for Non-profit Success
Last week, I had the honor of being invited by the Associate Dean of the University of Miami’s School of Education to present a lesson before a Master’s Degree level Non-profit Management course for those either work within the non-profit sector, currently run an organization, or have an interest in starting a non-profit. Being the…
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Branding a Non-profit: Definition of a Brand?
A recent discussion on the Twitter non-profit chat #nptalk moderated by @SocialNicole prompted the beginning of a series of posts targeted specifically to non-profit organizations. After engaging in a series of interesting discussions with a few of the chat’s participants, I found that many non-profits suffer not because of budgetary reasons or staffing constraints but…
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United Technologies Corp. Contributes $100,000 to Expand INROADS Outreach Initiative
United Technologies Corp. (NYSE: UTX) is donating $100,000 to INROADS, the nation’s largest non-profit provider of paid internships for talented, diverse students of all backgrounds, to support new mentorship programs for high school and college students. UTC announced the contribution Wednesday during an INROADS New England Region Alumni event. The contribution strengthens UTC’s 25-year partnership…
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REGISTRATION: Webinar: How to Use Twitter to Fundraise, Recruit Volunteers, & Build Cause Awareness
More info: www.blueprintcreativegroup.com/social-media-training-for-fundraising-branding-your-non-profit
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Osama Bin Laden’s Death Sparks 27.9 Million Tweets in 2 Hours
The breaking news of Osama Bin Laden’s death proved the massive power of social media. Before President Obama could formally announce the death of Bin Laden, records were already being broken with 3,000 Tweets per second, which totaled to 12.4 Million Tweets per hour or 27.9 Million Tweets in just 2 hours according to @Mashable.…
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Epic Failure for Sony PlayStation’s PR Crisis
Last week’s hacking of the Sony PlayStation online network and Sony’s subsequent reactions (or non-reaction) is a complete failure in Crisis PR Management 101. A few things Sony got absolutely wrong that makes me wonder who’s managing their Crisis PR department: Sony waited a week before releasing a public statement regarding the hacker attack. With…