Author: blueprintcreative
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Infographic: Five Signs that Indicate a Non-profit Needs a Rebranding
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A Case Study on Storytelling to Raise Awareness & Inspire Action
ENGAGE & MOBILIZE The Urban League of Greater Miami was outraged at the results of an in-depth teacher quality study commissioned by the National Council of Teacher Quality. The study revealed that the least experienced and ineffective teachers were disproportionately placed in the communities serving Miami’s most vulnerable students, which were largely Black. The study…
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What Etihad’s Error Fare Reminds Tourism Marketers About Millennial Travelers
The Power of Engaging Millennial Travelers: 1 Social media post = 400+ international flights booked within hours by traveling millennials That’s what happened when news got out on social media about Etihad Airways’ Christmas Day error fare. Hundreds of travelers from the massive Nomadness Travel Tribe group booked Eithad flights on Christmas day 2014. The…
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How FAMU Basketball Increased Game Attendance by 800% in 1 Game
The FAMU Basketball program has been nearly winless for the 2014-2015 season, and the impact on game attendance was obvious. With an average of 550 fans in attendance per home game, FAMU Athletics and the university needed to rally fans to fill the stadium for the upcoming rivalry game against Bethune Cookman University. With only…
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Caribbean Tourism Summit Meeting in Jamaica; Little Growth Forecasted for Tourism in the Region
Tourism leaders with the Caribbean Hotel and Tourism Association (CHTA), the Ministry of Tourism and Entertainment, and the Jamaica Tourist Board (JTB) in partnership with the United Nations World Tourism Organization (UNWTO) and the World Travel and Tourism Council (WTTC) are meeting in Jamaica June 15-16 at the Ritz Carlton Golf and Spa Resort in…
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Rebranding Haiti as a Tourist Destination: What it Would Look Like
The devastating 2010 earthquake in Haiti has sparked massive redevelopment efforts for the country with tourism development being a prime area of opportunity. With all of the foreign investments pouring in and all eyes on Haiti, the country has the national spotlight and can leverage it to recreate the country’s appeal as a tourism destination.…
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U.S. Number Two in World Tourism Rankings Behind France, Brand USA Hopes to Help
We love infographics and found a pretty neat one highlighting world tourism rankings (compiled by the United Nations World Tourism Organization). This infographic takes a global total of 940 million tourists from countries around the world and makes a side by side comparison of the top ten international tourism destinations in 2010. Included are most…
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And the Tweet of the Week Goes to: Billionaire T. Boone Pickens vs Rapper Drake
What do you get when a multi-award winning 25-year old rapper and an 84 year-old billionaire energy tycoon has a Twitter exchange? You get more than 24,000 retweets. That’s what happened when Drake’s Tweet to his 7.4 million followers got upstaged by billionaire T. Boone Pickens of BP Capital who’s ranked as the 330th richest…
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Will Daytona Beach Finally Focus On Branding Itself As A Destination?
When you think of Daytona Beach, FL, what’s the first thought that comes to mind? Daytona 500. Bike Week. Spring Break. While those are major associations for the area, I doubt it’s enough to drive year-round visits. So the City has decided to focus more on marketing and increasing it’s leisure and convention travel. That’s…
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What President Obama’s Gay Marriage Support Teaches Non-profits About Messaging
For just a minute, let’s set aside our own personal views about the gay marriage debate and examine it from a messaging standpoint and how the same can be effective for how your non-profit mobilizes supporters towards a specific call to action. Timing…it’s all about timing. To the right people, with the right message, at…