Author: blueprintcreative
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How to map out the customer journey in B2B marketing
Most B2B businesses do 90% selling and 10% marketing. Instead, it should be the reverse: 90% marketing and 10% selling. Here’s how to adapt to the customer journey.
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12 ways to transform your B2B marketing into a lead generation machine
By implementing all 12 of these approaches, the goal is to improve organic pipeline acceleration, lead generation, conversion rates, and brand awareness.
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Architectural firms don’t have to be boring on social media. Here’s how to create content
The right way to build brand on any platform is to create real value, and one of the most practical ways that B2B businesses can do this is by either becoming an educational brand or by acting like a media company.
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Content is undervalued in the B2B world. Here’s how content builds brand
Content is undervalued because it’s under utilized in the sense of it being the driver to building brand, accelerating your sales pipeline, driving thought leadership, and expanding your digital footprint.
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Four content strategies to crush it during COVID-19
While the marketing landscape is being reimagined, now is the perfect time for brands to become a content factory. Now more than ever relevance is key, and the simplest way to show relevance to your audience is through content.
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The right and wrong PR response for crisis moments
[vc_row content_text_aligment=”left”][vc_column][vc_column_text][mkdf_dropcaps type=”normal” color=”” background_color=””]T[/mkdf_dropcaps]his has been a headache of a year, going from one crisis after another. First, the devastation and unnecessary loss of life from COVID-19, and now the outrage and protests to bring justice for the murder of George Floyd and other Black people before him, including Breona Taylor, Ahmad Aubrey, and…
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New Account wins: Nashville and Davidson County; University of Utah
Blueprint Creative adds two new accounts to our agency lineup: Nashville and Davidson County for strategic public relations and the University of Utah for university-wide public relations.
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Blueprint Creative secured Miami Sweet Freak competition on Travel Channel’s “Best in Food”
Blueprint Creative was secured as the Agency of Record and event producer for the third annual Miami Gardens Wine & Food Experience, which was featured as an episode on the Travel Channel’s “Best in Food” series for the Sweet Freak Dessert competition at the event.
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12 years and counting! Blueprint Creative is celebrating a milestone
It’s been twelve years since Blueprint Creative Group was officially established, and it’s been a fun and adventurous journey ever since. Over the years Blueprint has earned credibility and a reputation for bringing brands out of times of crisis, building national and international media campaigns, developing marketing campaigns to grow awareness, and even producing and managing…