Relax, we’re strategic planners.
watch our reelRelax, we’re strategic planners.
watch our reelAt Blueprint Creative Group, strategy is our wheelhouse. It’s what we always lead with. And strategy guides everything else that comes along with it. It’s not PR, digital, social or brand. It’s strategy, baby!
WHAT WE DO
Strategic Planning Meets Communications Planning
As strategic planners, we address our client’s business objectives using whatever means necessary whether that be business planning and transformation, brand positioning, business development, innovation, training and development, or digital modernization.
Our clients retain us to create business transformation beyond communications planning by discovering which business and marketing KPIs we can improve or impact.
WHO WE WORK WITH
Government + Corporate
As an SBA 8(a) certified firm, we help government meet real time needs during times of opportunity, change, and crisis to include: rapid response during crisis and emergencies; adapting to and managing organization-wide change; and leveraging opportunities to grow and improve business impact and program/service delivery.
For corporate and institutional clients, we provide enterprise-wide strategic communications.
DIFFERENTIATORS
International Reach
Through our global agency network, Blueprint Creative has the combined capabilities of a dozen agencies, each with different capabilities, affording us the capacity to consult with the largest organizations domestically and abroad. The benefit to clients is expanded capacity, deep competencies and the capacity to meet urgent demand.
Additionally, our 20x ROI Theory provides a visible 20x return on services with metrics focused on quantifiable bottom line impact.
What We Do.
From strategy to execution, we provide a comprehensive suite of capabilities that grows our client’s organizations measurably and creatively.
Strategy
- Strategic Planning
- Business Planning
- Management Consulting
- Project Management
- ROI & KPI Analysis
- Sales Reengineering
- Business Development
- Change Management
- Culture & Strategy
Brand Strategy
- Brand Audit
- Brand Positioning
- Market Research
- Brand Architecture
- Persona Development
- Rebranding
- Messaging Strategy
- Brand Activation
- Logo & Visual Identity
Marketing
- Research & Insights
- Enterprise Marketing
- Thought Leadership
- Crisis Communications
- Reputation Management
- Employer Branding
- Customer Acquisition
- B2B Marketing
- Go-To-Market Strategy
Communications
- Public Affairs
- Comms Planning
- Media Relations
- Public Relations
- Internal Comms
- Stakeholder Engagement
- Content Strategy
- Branded Content
- Experiential
Digital & Design
- Digital Strategy
- Influencer Marketing
- Social Media Marketing
- Content Development
- Animated Videos
- Creative Design
- Dynamic Content
Media Management
- Advertising Strategy
- Media Planning & Buying
- Paid Search & Social
- Digital, Video & Print Advertising
- Analytics
- Data Visualization
- Audience Development
Government
- Training & Development
- Program Development
- Feasibility Studies
- Conference Planning
- Administrative Support
- Agency Outreach
- Economic Development
Technology
- Web Development
- UX/UI Design
- Interactive
- Content Management Systems
Why Blueprint
Established in 2007, Blueprint Creative has proven ourselves over the years having worked across a range of industries from higher education and tourism to healthcare, sports and government. During this time we’ve evolved our capabilities as the marketing landscape has also evolved and consumer demands have gotten more complex. We’ve remained gutsy and nimble with an entrepreneurial spirit that is curious and youthful, which has allowed us to explore emerging technologies, adapt new digital platforms and strengthen our digital infrastructure through data analytics, automation, data visualization, artificial intelligence, and dynamic content.
We started simply as a marketing agency but have become so much more since then. Our focus on strategy puts us above board on how we solution innovation and ideas for our clients.
Blueprint specializes by category and industry sector and not by discipline (i.e. PR, marketing, digital etc).
Category expertise ensures that what we bring to the table is unique customer insights and deep understanding into our client’s business and the sector nuances. In all that we do, we always aim to transform our client’s business and the KPIs that truly matter.
While we’re always building our toolbox and sharpening our tools, the core categories where we have the greatest experience includes:
- State & Federal Government
- Economic Development
- Travel & Tourism
- Higher Education
- Healthcare
- B2B/Corporate
We don’t measure by impressions, clickthroughs, awareness or any of the soft metrics. Instead, we measure our work by the business KPIs that really matter – how we help our clients grow market share, increase revenue, acquire customers and create greater impact.
That’s because as a strategy firm, we do whatever it takes to solve our client’s business problems because not one discipline does it.
Past performance is the best indicator of our strategic thinking and creativity. And we bring a range of past performance across categories from developing national tourism campaigns and economic development strategies to launching a new graduate degree program for a state university or program management for a government agency.
Our past performance also spans across disciplines from strategic planning to crisis communications for a university or enterprise-wide communications for a government agency.
Maybe we can help
Let us prove you right...that
you've found the right partner!
We’re always up for a new challenge!
(305) 741-0378
hello@blueprintcreativegroup.com
Based in Miami; outposts in ATL & DC
A Certified Women’s Business Enterprise.
A Google Partner.
