Month: January 2012
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Social Causes That Get Twitter Right- Tweetsgiving Case Study
Tweetsgiving is a social media charity drive that mobilizes the Twitter community to Tweet their gratitude and fundraise for a specific social causes in a 48-hour time period. The following case study highlights a successful social media fundraising strategy that resulted in close to $11,000 raised in 48 hours to build a classroom in Tanzania.
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How to Get the Most Out of Press Releases
People get so caught up in the news release when the truth is that most are poorly written, are filled with so much self puffery and very little news, and/or sent to the wrong people who can’t do anything with the release in the first place. Small businesses especially fall for the belief that press…
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20 Point Crisis Communications Checklist for When Disaster Strikes
The last few weeks of 2011 saw an astonishing number of public crisis arise at corporate giants, colleges and universities, and even well respected brands. When they needed a plan the most, many of these organizations failed and severely bruised their reputation, faced public humiliation, and sometimes even suffered sales. The truth is that is…