public relations experts in crisis management and reputation monitoring

public relations service for small business

Public Relations Services

PR vs Media Relations

Although used interchangeably, there are key differences between public relations and media relations.

Media relations is an organic activity that involves working with media to maximize earned media coverage as opposed to paying for advertising.

Alternatively, public relations involves the set of activities that manages how a brand or entity communicates and builds awareness among the public and often includes media relations.

While similar in the activities executed, both media relations and public relations have two different set of audiences. In media relations, the goal is to develop and nurture relationships with media outlets that could cover news and media related to your story. With public relations, it's about the audience and the perception that is created among them.

Media is ever evolving and traditional PR no longer runs the game. Gone are those days when hard copy press kits and press releases were enough to do the job. With print media shrinking, the evolution of social media, and the innovativeness of citizen journalism, media is no longer only in the hands of the marketer- consumers now play a major role in how stories get told, and this has forever changed PR as we know it.

At Blueprint Creative Group, we consider ourselves PR Bulldogs. We approach media relations from a journalistic point of view, we're ferocious when it comes to dealing with media, and we have a knack for creating stories.

Our services are designed for a variety of industries and business sectors from real estate companies and developers to restaurants and hospitality businesses to the travel and tourism sectors and work well with many types of media outlets including trade magazines, business publications, business journals, newsletters, and newspapers. We also incorporate social media marketing, new media technology, and citizen journalism as part of our PR strategy development.

Public Relations Services

• Public relations & communications audit
• Media relations
• Messaging
• Influencer outreach
• Strategy development
• Product launches
• Event publicity
• Online/Interactive PR
• PR measurement

Crisis Management/Reputation Management Services

• Crisis communications
• Community relations
• Crisis preparedness
• Threat/risk assessment
• Online reputation monitoring & tracking
• Positive counter attack
• Brand image development

Media Training Services

• Message development
• Interview preparation
• Press conferences
• Creation of sound bites

Service Offerings

• Non-Profit Consulting
• Marketing Strategy
• Brand Development
• Social Media Marketing
• Creative Design